crafting an identity for uhc in africa
The African Collaborative for Health Financing Solutions (ACS) is an initiative led by Results for Development that accelerates progress toward universal health coverage in sub-Saharan Africa.
the challenge
ACS came to us as a new initiative with no brand recognition, website, or narrative around their unique and challenging work. Our job was to craft an identity that embodied the ethos of the initiative while differentiating it from other organizations advancing universal health coverage in Africa.
This required a strategic narrative and a visual identity.
the team
RRD Design & Minerva Strategies collaboration
GETTING STARTED
To kick off the strategic work, Minerva taped into the knowledge base of dozens of experts working on-the-ground: public health officials, civil society organizations, and technical experts in countries including Kenya, Mali and Uganda. These insights were shaped into a messaging framework, tagline, position, brand pillars, and short- and long-form project descriptions.
addressing immediate design needs
The initial ‘Consultative Phase’ required a set of materials—project overview materials and powerpoint presentations—in advance of the
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crafting the website
Process: RRD Design managed the overall project, tracking milestones and… weekly check in calls.
delivering comprehensive tools
Design Deliverables included
Project Identity: Logo, color palette, fonts, & graphic elements
Wordpress Website in English and French & Tutorial
Project Summary materials & infographics
PowerPoint Presentation Templates
Report Templates
20-page Guidelines for use of Identity and Project Templates
